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John Paul McGeown Website Design Armagh
Web Designers Armagh
There are many different aspects of digital marketing such as search engine optimization, content marketing, influencer marketing, social media marketing, paid ads etc. As a result, it is essential that you understand the differences between the different aspects as well as how to utilize each one to improve your business. In this article, we will look at a couple of the different types of digital marketing and how you can get started implementing them.
The first one we will look at is SEO or search engine optimization. In order to do this, you will need to build a website for your business. Many business owners think that just by building a website, this means that it will get visitors or traffic. However, that’s not true. You need to do SEO to get organic traffic from Google or you can do paid ads to get traffic through Google or various social media channels.
In order to start doing SEO, you can do keyword research in your niche to find long tail keywords to base each one of your website’s pages around. For example, if your business is a pet store, then you will want one page of your website to cover dog food. So, for example, one of the pages will have targeted keywords such as “dog food for German Shepherds”, “best dog food” etc. Once you build out content, you will need to get backlinks from other related sites.
Next, another aspect of digital marketing is influencer marketing. This is when you find someone that is popular in your niche, meaning that they have thousands or millions of followers. These influencers usually have media packages where they promote businesses or products for an affiliate commission or a fee. By marketing through an influencer, you can easily get more people to know about your brand and immediately start buying your products.
In closing, we have just taken a quick look at digital marketing. There are so many different ways to digitally market your business, so be sure to pick at least one method and start implementing.
John Paul McGeown